without a picture associated: Josef Muller Brockmann Illustrations are always understood as an artistic product, a subjective statement. Photography is a credible reflection of reality that enables me to make an objective statement. Emotion in images, as in painted realisations of ideas and visions, can produce genuine works of art, but in advertising I value as much objectivity as possible. http://www.historygraphicdesign.com/the-age-of-information/the-international-typographic-style/258-josef-mu-ller-brockmann edit: "Nie ma nowych słów. Nasze zadanie to nadać nowe znaczenie zwykłym słowom" - pisał Haruki Murakami.